The Habit Burger Grill is Poised for Continued Greatness in 2023

The Habit Burger Grill is flying high into 2023 as a loyal fan favorite and a top, award-winning franchise opportunity – and it shows. The Southern California-based fast-casual chain, with 350+ restaurants across 14 states, boasts an operations model, digital hospitality presence, tech-forward practices, and training systems firing on all cylinders.

In 2022 alone, The Habit opened 33 new restaurants. It also marked a milestone with nearly 2 million downloads of its mobile app by devoted guests clamoring for the brand’s fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches. The digital hospitality platform is one of a kind, merging operator-driven and guest-centric features that tie stress-free ordering and seamless operational capabilities into one.

“Over the last several years, we’ve doubled-down on making our franchise model a forceful and appealing option for experienced franchise professionals who are looking for a venture to elevate their portfolio. Through the strength of our training, marketing, operations and technology abilities, we’ve been able to just that. And, we are eager to continue the momentum The Habit has built around growth, sales, and innovation into 2023,” said John Phillips, Chief Global Business Partnership Officer for The Habit Burger Grill. “We look forward to expanding our nationwide presence even further with owners who share our commitment to delivering high-quality food at reasonable prices.”

An Award-Winning Franchise Opportunity 

Industry watchers like what they see in The Habit’s fresh, premium, made-to-order menu offerings, quick-service-like value, and guest-first service mentality, which resulted in a slew of distinctions in 2022. Among them: 

• Recently named one of “America’s Favorite Restaurant Chains 2023” by Newsweek. The Habit is a back-to-back winner of the new award based on survey results of more than 4,000 guests and team members of restaurant chains in the U.S.
• Franchise Times’ Zor Award recipient as a Top Brand to Buy.
• The Habit took the #148 spot on the 2022 Franchise Times’ annual Top 500 list, up 23 spots from its 2021 ranking of the largest U.S.-based franchise systems by global systemwide sales.
• Landed #2 on the Contenders list of QSR Magazine’s QSR 50, a list of top quick-service brands in the U.S. ranked by systemwide sales.
• Recognized as a Top Food Franchise and a Top Global Franchise by Entrepreneur Magazine, ranking #116 out of 200 in the Top Global Franchises category and #6 in the “Best of Hamburgers” ranking.

Championing Innovation and Diversity in Business

The Habit’s robust and proprietary business systems and the backing and scale of parent Yum! Brands enable the brand to build a healthy business and working culture for all its partners. A culture of innovation and diversity spans all facets of the organization. Yum! Brands, franchisor to The Habit, Taco Bell, KFC, and Pizza Hut, was named one of the top franchise companies doing the most to champion diversity through its Unlocking Opportunity initiative. The Habit Burger Grill is part of this program designed to promote equity and inclusion, education, and entrepreneurship.

Heating Up Franchising in 2023 

Focused on awarding development agreements to multi-unit, multi-brand operators with a track record of success running restaurants, The Habit is primed to soar in the better burger category with passionate restaurant entrepreneurs. The brand is eyeing territories in the Midwest, Northwest and Southeastern regions of the United States to develop restaurants with experienced multi-unit franchise owners.

Prospective candidates interested in franchising The Habit Burger Grill should possess an entrepreneurial spirit, proven business experience with success in restaurant operations, have the dedicated resources and infrastructure to operate restaurants, as well as the ability to source real estate and construction. Franchisees should also have access to enough liquid capital for the development of multiple restaurants in a large territory and ideally live and work in the market they wish to develop.

To learn more about The Habit franchise opportunity and discover the available options to further your professional and business goals in 2023 with a renowned brand, visit habitburger.com/franchise today.

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