Google is making digital audio advertising, a fast-growing medium, a larger part of its offering to marketers and publishers.
Google is adding a dedicated audio section to its marketplace within its demand-side platform, Display & Video 360 (DV360), introducing more measurement options and a tool to make creating audio ads easier.
Publishers will now be able to sell audio ads programmatically through Ad Manager, Google’s exchange. Sellers can also implement dynamic ad insertion and have more forecasting capabilities for audio ads.
The online ad giant first added
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in